YouTube Introduces Ads on Paused Videos, Sparking User Backlash

YouTube has officially confirmed the introduction of ads on paused videos, a move that has been met with widespread criticism from users. The new ad placement, which was first spotted by users last week, displays advertisements on the pause screen, shrinking the paused video to a smaller size.

According to a statement from YouTube's communications manager, Oluwa Falodun, the platform has "widely rolled out Pause ads to all advertisers" following a successful experiment with picture-in-picture (PIP) mid-roll ads in August. The PIP ads allowed videos to continue playing in a smaller window while an ad was displayed, and it appears that this concept has been adapted for paused content.

Users have taken to social media to express their frustration with the new ad placement, with many calling it "ridiculous" and "disruptive." Some have even threatened to install ad blockers or switch to alternative platforms.

YouTube has defended the move, stating that the ads are designed to be "less disruptive" and are intended to provide a new revenue stream for creators. However, many users argue that the ads are an intrusion and detract from the viewing experience.

The introduction of ads on paused videos is part of YouTube's ongoing efforts to increase revenue and combat ad blockers. The platform has been experimenting with various ad formats, including server-side ads, which would allow ads to be inserted into videos without the need for third-party ad blockers.

While some users may find the new ad placement annoying, it is likely to be a lucrative move for YouTube and its advertisers. As Google's Philipp Schindler noted during the company's Q1 2024 earnings call, "Advertisers unsurprisingly love" the new ad format, and it is "commanding premium pricing from advertisers."

As the online video landscape continues to evolve, it will be interesting to see how users respond to the new ad placement and whether YouTube will continue to push the boundaries of advertising on its platform.

Key Takeaways:

• YouTube has introduced ads on paused videos, sparking user backlash
• The new ad placement is designed to be "less disruptive" and provide a new revenue stream for creators
• Users have expressed frustration with the move, calling it "ridiculous" and "disruptive"
• YouTube is experimenting with various ad formats, including server-side ads, to increase revenue and combat ad blockers.